James Stewart

Musky Shop Northwoods Fishing Report: Early September 2025

We hope you all had a great summer and are finding time to do some fishing this early fall. Fishing in the Minocqua, WI area has been good, offering excellent opportunities for anglers targeting muskies, walleyes, bass, and panfish.Current Fishing Conditions in Minocqua, WIMuskies and most fish spec

J James Stewart
Jodie Paul

Visit the Northwoods for Scenic Outdoor Fun this September

September in the Northwoods of Wisconsin is a fantastic time to enjoy the region's stunning natural beauty, vibrant fall colors, and unique events. Here are some of the top activities and events to explore in the Northwoods during September 2025, focusing on Vilas, Oneida, and surrounding counties:O

J Jodie Paul
Jodie Paul

Late Summer Trolling Tactics for Muskies in Northern Wisconsin

As summer winds down in northern Wisconsin, the pursuit of muskies—those elusive "fish of 10,000 casts"—reaches a thrilling peak. Late summer, typically from mid-August into early September, sees water temperatures stabilizing in the low to mid-70s°F, pushing muskies into predictable patterns amid w

J Jodie Paul
Jodie Paul

Cornbread Whitefish Cakes Recipe

Cornbread Whitefish Cakes RecipeMoreIngredients:1 lb whitefish fillets (such as cod, haddock, or tilapia), cooked and flaked1 cup cornbread, crumbled (preferably day-old or slightly stale)1/2 cup mashed potatoes (for binding)1/4 cup finely chopped onion1/4 cup finely chopped celery1/4 cup finely cho

J Jodie Paul
Jodie Paul

Late Summer Musky Fishing: Strategies for Success on the Water

As summer winds down and water temperatures cool, musky fishing can heat up in exciting ways. Late summer—think August into early September—often brings challenging conditions with fluctuating surface temps, but it also rewards persistent anglers with opportunities for trophy fish. Whether you're a

J Jodie Paul
Jodie Paul

Musky Shop Northwoods Lake of the Month: Boulder Lake

As we head into the tail end of summer and look forward to those crisp fall days, it's the perfect time to spotlight a true Northwoods standout for our Lake of the Month. Boulder Lake in Vilas County, Wisconsin, is a hidden gem that punches above its weight when it comes to musky fishing. At just 52

J Jodie Paul
James Stewart

Musky Shop Northwoods Fishing Report: Late August 2025

Wishing everyone a fantastic summer filled with great fishing, especially for those chasing Muskies! The fishing in the Minocqua area has been productive, with various species showing consistent patterns. Below is a detailed report to help you maximize your time on the water.Current Fish Behavior an

J James Stewart
Jodie Paul

Mustang Swimbait: Unleash the Wild Strike This August

If you’re chasing trophy muskies this season, there’s a new lure in town—and it’s got horsepower. The Livingston Lures Mustang Swimbait is turning heads and triggering strikes with its lifelike action, built-in EBS sound technology, and aggressive profile designed to provoke even the most stubborn E

J Jodie Paul
Steven Paul

Guide to Choosing and Using Swimbaits for Musky Fishing

Swimbaits have revolutionized musky fishing, drawing inspiration from European anglers who have long used them to target large northern pike. With innovative designs from brands like Savage Gear, swimbaits such as the Livingston Swimming Dog, Magnus, Mustang, Poseidon, and Kraken offer diverse optio

S Steven Paul
James Stewart

Musky Shop Northwoods Fishing Report: Early August 2025

We hope everybody is having a great summer and finding some time to go fishing. Here in the Northwoods of Wisconsin, we are so blessed to have such a beautiful place in the country to fish and fish for Muskies. In my opinion, Northern Wisconsin, especially Oneida and Vilas counties, is the best plac

J James Stewart
Jodie Paul

How Water Clarity Affects Musky Fishing Success

Musky fishing is as much an art as a science, with water clarity playing a pivotal role in determining an angler’s success. Whether fishing on a lake, river, or reservoir, understanding how water clarity influences musky behavior and tailoring lure selection and techniques can distinguish between a

J Jodie Paul
Jodie Paul

Saltine Cracker Fish and Chips

Saltine Cracker Fish and ChipsThis recipe puts a Southern spin on classic fish and chips, using crushed saltine crackers for a delightfully crunchy and seasoned crust.Yields: 4 servingsPrep time: 25 minutesCook time: 20-25 minutesIngredients:For the Fish:1.5 lbs firm white fish fillets, about 1-inch

J Jodie Paul
Jodie Paul

Musky Shop Lake of the Month: High Lake

Nestled in the heart of Vilas County, Wisconsin, High Lake is a pristine 741-acre gem that beckons anglers, nature enthusiasts, and adventure seekers alike. Known for its moderately clear waters, diverse fishery, and serene Northwoods setting, High Lake is our Lake of the Month for July 2025. With a

J Jodie Paul
James Stewart

Musky Shop Northwoods Fishing Report: Late July 2025

We hope you're enjoying a fantastic summer and finding time to hit the water for some fishing. The Minocqua area has been a hotspot this season, with anglers reeling in a variety of species. Panfish, Crappies, Perch, Bass, and Walleye are biting well, and Muskies are no exception. Here's your guide

J James Stewart
James Stewart

THANK YOU TO ALL WHO ATTENDED THE MUSKY SHOP BASH!

THANK YOU TO ALL WHO ATTENDED THE MUSKY SHOP BASH!MoreOn July 19th, the Musky Shop in Minocqua, Wisconsin, was thrilled to host the Musky Shop Bash, and what an incredible day it was! We extend our heartfelt gratitude to all the customers and vendors who joined us for this unforgettable event. Your

J James Stewart
Jodie Paul

Musky Shop Summer Bash 2025: A Must-Attend Event for Fishing Enthusiasts

On July 19, 2025, the town of Minocqua, Wisconsin, will come alive with the Musky Shop Summer Bash, hosted by the world-renowned Rollie & Helen's Musky Shop. This annual event, held at 7542 US-51, is a celebration of all things musky fishing, drawing anglers from across the globe to the heart of mus

J Jodie Paul
Jodie Paul

Musky Fishing on Lake Chautauqua: The Thrill of the Hunt

Nestled in the heart of New York, Lake Chautauqua is a premier destination for anglers seeking the ultimate freshwater challenge: musky fishing. Spanning 18 miles long and up to three miles wide, this expansive lake is essentially two bodies of water divided down the middle, offering diverse habitat

J Jodie Paul
James Stewart

Musky Shop Northwoods Fishing Report: Early July 2025

We hope you're enjoying a fantastic summer and finding plenty of time to cast your lines. Fishing in the Minocqua area has been outstanding, with anglers reeling in a variety of species. Most fish have settled into their summer patterns, making deep weeds and weed lines prime spots for action.Top Sp

J James Stewart
Jodie Paul

Walleyes on Lake of the Woods: Expert Tips for Success

Lake of the Woods, a sprawling freshwater gem straddling the border of Minnesota and Canada, is renowned for its exceptional walleye fishing. With its vast expanse and diverse underwater terrain, this lake offers anglers a unique opportunity to target walleyes, including trophy-sized specimens. Howe

J Jodie Paul
Jodie Paul

Whitefish Dill Dip

This creamy, smoky, and herb-filled dip is a classic for a reason. Serve it with crackers, pita chips, rye toast, or fresh vegetable sticks.Yields: Approximately 2 cupsPrep time: 15 minutesChill time: 30 minutes (or more for best flavor)Ingredients:1 pound smoked whitefish, skin and bones removed, f

J Jodie Paul
Jodie Paul

Gear Up for the 2025 Musky Fishing Season with Musky Shop

Whether you need lures, reels, rods, baits, or parts, Musky Shop is working to keep you stocked up with everything you need for a successful 2025 musky fishing season. So, let’s take a look at the lead-up and opening month of musky fishing. What are anglers buying this season so far to target trophi

J Jodie Paul
Jodie Paul

Musky Shop Northwoods Lake of the Month: Wildcat Lake

Introduction to Wildcat LakeIt's that time again to highlight the best the Northwoods has to offer for its Lake of the Month. This month, we lean into a tried-and-true lake that is perfect for all levels of anglers, especially beginners, as it offers solid musky numbers and pike that will keep you c

J Jodie Paul