Big Fork Lures Papa Chubby | Jay's Bait of the Week
Jay Esse

Big Fork Lures Papa Chubby | Jay's Bait of the Week

The Papa Chubby’s double cupped lip and tail churning spinner combine to produce the loud, rhythmic surface busting sound muskies can’t resist. The handcrafted cedar wood body design and detailed finish on this lure have an amazing level of detail you’ll never see on mass produced baits.

J Jay Esse
New Musky Lures for 2024
Musky Shop

New Musky Lures for 2024

As we are just dipping our toe into 2024, most of our serious angling friends are excitedly making plans for the upcoming Northwoods musky fishing season. Planning your guide trips, family fun vacations, and boating adventures would not be complete without knowing what’s new at the Musky Shop that might excite and delight seasoned and novice anglers alike. So, let’s take a run through what’s out so far this year to add some spice to your musky targeting tackle arsenal.

M Musky Shop
Wicked Cold Southern Musky Trolling
Steven Paul

Wicked Cold Southern Musky Trolling

Southern winters are for the most part a walk in the park compared to the mid-west. But shortly after the Holiday season nature sent a clear message that the winter of 2024 was not going to be to be trifled with. Admittedly the mere mention of ice and snow in the forecast shuts down the South instantaneously. Fearful mothers hoard eggs and milk with the fragile hope of sustaining their children so that they can repopulate the Earth once the snowpocalypse of two inches melts away. With these southern overreactions in mind, it’s not surprising that many offices, factories and job sites are shut down.

S Steven Paul
Winter Musky Fishing Equals Broken Gear.
Steven Paul

Winter Musky Fishing Equals Broken Gear.

While musky fishing in January and February might seem like a foreign concept to some, it is a welcomed perk of living in the south. Admittedly the winters in the muskies southern habitat range are generally mild, some years are simply brutal. So far 2024 is not pulling any punches when it comes to bone chilling temps, howling winds and subsequently broken musky gear. So, for the few, the brave, the musky mentally ill crazy enough to be on the water during gale force winds, snow and all-around gnarly conditions let’s look at a few tips to help save your musky gear from damage and most importantly your personal safety on the water.

S Steven Paul
Next Level Braid : New Musky Line for 2024
Steven Paul

Next Level Braid : New Musky Line for 2024

While the vast majority of gear conversations regarding musky fishing revolve around rods, reels, and above all else lures, the line you choose to use might be the most important component of your musky fishing experience. There is NO WORSE FEELING than putting in the time and effort to pursue, hook, and attempt to land a musky only to have your line fail—and let me tell you it happens.

S Steven Paul
Release The Kraken
Steven Paul

Release The Kraken

I am proud to announce the release of my new lure, the Kraken from Livingston Lures. After the incredible successes of both, the Titan and Titan Junior, the fine folks at Livingston Lures green-lit my third production lure: Kraken. While the Titan and Titan Junior feature some external and internal design elements that are well past complicated from a manufacturing standpoint, the Kraken makes both of the aforementioned lures seem simple. With this in mind, I have to thank the manufacturing specialists at Livingston Lures while simultaneously apologizing for the number of headaches my crazy lure designs have surely brought on. But nothing good is ever easy and the results speak for themselves, a highly complex design that produces a simplified fishing experience.

S Steven Paul