MUSKY 360 PODCAST: Everything Matters for More Muskies
Winter Musky Fishing Rivers | Tips
Winter Musky Fishing Rivers
Jigging Winter Muskies
Cold Weather Equals Vertical Jigging
Winterizing & Protecting Your Musky Fishing Rods/Reels!
As the fishing season is winding down in the North Woods and people turn their attentions to hunting and warm fires, remember to take all of that fantastic gear you bought and store it right! Throwing your pole in the garage is a thing of the past when a nice super reel and rod might cost hundreds of dollars. We need to take the time to winterize our treasured sidearm and keep it in pristine condition for years to come. Here are some inside scoops on preserving your rod and reel with some tips from the Musky Shop!
Supernatural PowerLock
Musky Shop
LIVINGSTON LURES FLIPPER 1 MUSKY BAIT, 3 PRESENTATIONS
54 or Bust
In-depth and underwater with the LIVINGSTON LURES MUSTANG
Musky 360
Live Sucker Muskie Fishing
Steven Paul
Old School Jerkbaits
Steven Paul
Musky Trolling Masterclass
Musky 360
Big Tube Musky Fishing
Steven Paul
Swimbaits Side By Side
Steven Paul
Making Your Own Musky Fishing Bucktails
Musky 360
Ultimate Musky Fishing Series | Spinnerbaits
Musky 360
The Lil' Giant Killer
Joe Bucher
Deadly Spring Cold Front Musky Tactic
Joe Bucher
Wisconsin Musky Fishing Green Bay Tributaries
Burnin Eights

2 Muskies in 10 Casts
Doug Wegner
Crush 'em in a Cold Front
Joe Bucher
Topwater Muskies
Chas Martin

Low Light/Hot Bite Musky
Joe Bucher

A BIG Muskie Producer by Day or... NIGHT! Seminar on the Buchertail 800 Twin Tinsel
Chas Martin
INCOMING STORMS TRIGGER a BIG MUSKY at Moon Rise
Chas Martin
How to Properly do a Musky Figure-8
Chas Martin
Tweaking Big Rubber Musky Lures
Muskie Strategy: How to Create a Better Game Plan
Fall Transition and Lake Turnover EXPLAINED
Back in Black : Stop Overthinking Color to Bust a Slump
Everyday on the water the question of Musky Lure Color inevitability comes up.
Jerk Trolling with Jim Stewart
Musky 360 was able to talk “Jerk Trolling” with Jim Stewart owner of The Musky Shop. Jim and his brother John have a history of success with jerk trolling for muskies and more than their fair share of monsters in the net from their combined efforts. Jim was kind enough to share a few tips for anglers new to this musky trolling tactic that are sure to put them squarely on the path of success.
Musky 360 Podcast : Musky Mortality : Biologist Jordan Weeks
Deep Dives : Trolling
Musky Shop
The Complete Guide to Musky Fishing
Musky Shop
Drifter Hellhounds | Jay's Bait of the Week
Drifter Hellhounds
Steve Herbeck's Topwater Tricks and Tactics
Steve Herbeck is a musky fishing legend, celebrated for his passion for topwater lures and his key role in designing the Big Makk from Livingston Lures. I recently sat down with Steve to explore what makes this topwater lure a game-changer, his expert tips for musky fishing on the Canadian Shield Lakes, and how anglers can master topwater techniques. Here’s what he shared.
Early Season Success Might Just be Surface Deep
Time and time again you’ve heard musky experts like Joe Bucher, and others talk about the importance of shallow water and the sun’s thermal effect on muskies during the early part the season. Its undeniable that post spawn muskies will seek refuge in “hot spots” like bays and coves that are at times only slightly warmer than the main lake basins. These “hot spot” muskies rarely venture far from the comfort of the shallow bays until a bit later in the season. But catching these shallow water fish can be frustrating as they are often more finicky than fired up.
Happy Thanksgiving from The Musky Shop
🦃🍁🍁🍂Happy Thanksgiving from The Musky ShopFrom all of us at The Musky Shop, we want to wish each of you a very Happy Thanksgiving and say thank you—truly thank you—for your business and support. We greatly appreciate every one of you.For me, Thanksgiving is a special time to reflect on the past year
Musky Shop Northwoods Lake of the Month: Big Carr Lake
Though time on the water is shortening for some, those willing to brave colder weather might have a few more days in the 40s to find a late-season musky bite.With that in mind, our Lake of the Month will carry you through winter with great ice fishing, too, when musky season runs out.Big Carr Lake w
Musky Shop Northwoods Fishing Report: Late November 2025
Fishing in the Northwoods of Wisconsin is still pretty darn good right now. There aren’t nearly as many anglers on the water as we’ll see heading into mid-to-late November. Many fishermen put the boat away and trade it for a tree stand, but a few die-hards—like several of us here at the Musky Shop—k
Drifter Hellhounds | Jay's Bait of the Week
Drifter Hellhounds
Jerk Trolling with Jim Stewart
Musky 360 was able to talk “Jerk Trolling” with Jim Stewart owner of The Musky Shop. Jim and his brother John have a history of success with jerk trolling for muskies and more than their fair share of monsters in the net from their combined efforts. Jim was kind enough to share a few tips for anglers new to this musky trolling tactic that are sure to put them squarely on the path of success.
Steve Herbeck's Topwater Tricks and Tactics
Steve Herbeck is a musky fishing legend, celebrated for his passion for topwater lures and his key role in designing the Big Makk from Livingston Lures. I recently sat down with Steve to explore what makes this topwater lure a game-changer, his expert tips for musky fishing on the Canadian Shield Lakes, and how anglers can master topwater techniques. Here’s what he shared.
Early Season Success Might Just be Surface Deep
Time and time again you’ve heard musky experts like Joe Bucher, and others talk about the importance of shallow water and the sun’s thermal effect on muskies during the early part the season. Its undeniable that post spawn muskies will seek refuge in “hot spots” like bays and coves that are at times only slightly warmer than the main lake basins. These “hot spot” muskies rarely venture far from the comfort of the shallow bays until a bit later in the season. But catching these shallow water fish can be frustrating as they are often more finicky than fired up.
Deep Dives : Trolling
Musky Shop
Back in Black : Stop Overthinking Color to Bust a Slump
Everyday on the water the question of Musky Lure Color inevitability comes up.
The Complete Guide to Musky Fishing
Musky Shop
Musky 360 Podcast : Musky Mortality : Biologist Jordan Weeks
Musky 360 User Photos








309: Everything is Everthing All the Time
On this week’s Musky 360 Podcast, host Steven Paul and co host Jay Esse break down the real keys to getting muskies to eat. The episode digs into directional changes, mid cast triggers, strike mechanics, and practical musky fishing tips taken directly from listener questions. If you want proven ways





















