Big Fork Lures Papa Chubby | Jay's Bait of the Week
Jay Esse

Big Fork Lures Papa Chubby | Jay's Bait of the Week

The Papa Chubby’s double cupped lip and tail churning spinner combine to produce the loud, rhythmic surface busting sound muskies can’t resist. The handcrafted cedar wood body design and detailed finish on this lure have an amazing level of detail you’ll never see on mass produced baits.

J Jay Esse
New Musky Lures for 2024
Musky Shop

New Musky Lures for 2024

As we are just dipping our toe into 2024, most of our serious angling friends are excitedly making plans for the upcoming Northwoods musky fishing season. Planning your guide trips, family fun vacations, and boating adventures would not be complete without knowing what’s new at the Musky Shop that might excite and delight seasoned and novice anglers alike. So, let’s take a run through what’s out so far this year to add some spice to your musky targeting tackle arsenal.

M Musky Shop
Wicked Cold Southern Musky Trolling
Steven Paul

Wicked Cold Southern Musky Trolling

Southern winters are for the most part a walk in the park compared to the mid-west. But shortly after the Holiday season nature sent a clear message that the winter of 2024 was not going to be to be trifled with. Admittedly the mere mention of ice and snow in the forecast shuts down the South instantaneously. Fearful mothers hoard eggs and milk with the fragile hope of sustaining their children so that they can repopulate the Earth once the snowpocalypse of two inches melts away. With these southern overreactions in mind, it’s not surprising that many offices, factories and job sites are shut down.

S Steven Paul