On July 19, 2025, the town of Minocqua, Wisconsin, will come alive with the Musky Shop Summer Bash, hosted by the world-renowned Rollie & Helen's Musky Shop. This annual event, held at 7542 US-51, is a celebration of all things musky fishing, drawing anglers from across the globe to the heart of musky country. Known as the "World’s Largest Musky Shop," this iconic store transforms its parking lot into a vibrant hub of fishing culture, offering a free, family-friendly experience packed with excitement, education, and unbeatable deals.
A Day of Fishing Frenzy
The Musky Shop Summer Bash, running from 11 a.m. to 4 p.m., is the musky fishing event of the summer. A massive big-top tent will dominate the parking lot, housing an array of fishing tackle vendors showcasing the latest in musky gear—think rods, reels, lures, nets, and tackle boxes galore. From beginners to seasoned anglers, there’s something for everyone, with storewide sales and exclusive one-day-only discounts that make it the perfect time to stock up on premium equipment. The shop’s extensive inventory, including thousands of lures and specialized items like bucktails and crankbaits, ensures every angler leaves with exactly what they need.
Expert Insights and Power Panels
What sets the Summer Bash apart is its commitment to education. The event features Jay Esse & Steven Paul of the Musky 360 Podcast with insights into techniques, tackle selection, and strategies for landing the elusive musky. Whether you’re new to musky fishing or a veteran chasing a 50-inch trophy, the knowledge shared here is invaluable. The shop’s staff and vendors, known for their expertise and friendly service, will also be on hand to offer personalized recommendations, making this a welcoming environment for all.
Fun for the Whole Family
The Summer Bash isn’t just for hardcore anglers—it’s a family-friendly affair. Expect food, drinks, and raffles with exciting prizes like high-end fishing gear. The festive atmosphere, complete with Northwoods charm, ensures kids and non-anglers can enjoy the day too. Free parking and traffic attendants make the event accessible, while the shop’s retail store remains open for browsing its vast selection of musky-specific tackle, apparel, and even live bait.
Why Minocqua?
Minocqua, a hub for outdoor enthusiasts, is the perfect backdrop for this event. Located in Oneida County, it’s surrounded by lakes teeming with muskies, making it a pilgrimage site for anglers worldwide. Rollie & Helen’s, a staple since 1989, has earned its reputation as a global destination, with a catalog and online store that caters to musky fanatics everywhere. The Summer Bash embodies the shop’s passion for the sport and its community spirit.
Plan Your Visit
Mark your calendar for tomorrow, July 19, 2025, and join the Musky Shop Summer Bash in Minocqua. With free entry, expert advice, exclusive deals, and a lively atmosphere, it’s a can’t-miss event for anyone passionate about musky fishing—or just looking for a fun day out. For more details, visit muskyshop.com or call 715-356-6011. Get ready to cast, learn, and celebrate the thrill of the hunt