I am truly humbled and proud to announce that my latest lure design, the Menace from Livingston Lures, was named the #1 new lure for 2026 at EFTTEX in Brussels, Belgium, on September 11, 2026.
I have been extremely fortunate to partner with Livingston Lures, a company that not only allows for creativity in design but actively encourages it. While many companies are focused on quarterly reports and focus group testing, Livingston places its energy into advancing fishing technology and building a culture where thinking outside the box is mandatory.
This environment has allowed me to flourish as a designer. I don’t have to worry about “what the boys in corporate will say,” and there is no death by committee at Livingston. Instead, my ideas flow directly from the workbench to the shelves, supported by an exceptional team dedicated to making the best lures on earth.
After winning 1st place in Budapest, Hungary, last year at Angling International, I thought I had already reached the crest of the wave, that there was nowhere else to go. But with this new win, I feel not only proud but also more motivated than ever to innovate and create groundbreaking products with Livingston Lures. As incredible as these honors are, I truly believe the best is yet to come.